Cu oversees the delivery of Preferred by Nature's forestry services across Asia, East Asia, Southeast Asia and South Asia. He ensures successful service delivery, following Preferred by Nature's principles and in accordance with international sustainability requirements.
Over 20 years of working in the forestry industry in Asia, I realised that legitimacy and traceability are vital in the international timber trade. I like working with companies to provide them with appropriate guidelines to meet the diverse needs of the market.
As a Senior Forestry Manager in Preferred by Nature, Cu oversees regional forestry teams, which includes monitoring their performance and ensuring timeliness and quality across all audits. He is also involved in identifying clients for key account management in the region and implementing best practices to maintain and strengthen these relationships.
Cu's journey in forestry began when he studied Silviculture at the Vietnam National University of Forestry. He then kicked off his career as a conservationist at the Yok Don National Park – the homeland of the Vietnamese elephants since 1995. Over the years, he has worked with many international non-government organisations (INGOs) in forest certifications and supply chain management.
Cu has been part of Preferred by Nature since August 2019.
- FSC, SBP, Bonsucro auditing
- PhD in Forestry
- Languages spoken: Vietnamese and English.
