Our values: The Preferred by Nature Way

The operating principles listed below reflect our values and approach to our work. They guide us in our daily work and serve as a beacon in decision making, forming the foundation of how we operate. Collectively they are what we like to call, the Preferred by Nature Way.

1. We choose our activities based on transparency, credibility and potential for positive change.
2. We are committed to monitoring the impacts of our activities.
3. We seek to add value by addressing the needs and gaps in global sustainability efforts.
4. We seek to minimise systems costs while maximising the positive impacts and credibility.
5. We openly share our expertise, knowledge and tools to mainstream sustainability.
6. We conduct our own operations according to the sustainability principles we promote.
7. We observe ethical business practices, expecting same from our clients and partners.
8. We aim to ensure gender equality at all levels of the organisation.
9. We engage passionate staff with high integrity and support learning culture and development. 
10. We reward engagement, execution and excellence.
11. We trust our staff and leaders to do the right thing for our mission and organisation.
12. We are open, transparent, respectful and will always give honest feedback to each other. 
13. We strive to be a financially healthy organisation to better fulfill our mission.