With this mission-driven strategy, Preferred by Nature wishes to set the bar high: with tangible impacts based on 30 years of field experience, and a clear focus on the world’s most critical forest and agricultural commodities.
This strategy explains how we create our impact, where we focus and what we do.
Guided by our Theory of Change, we focus on three key pillars: Scaling sustainable practices, Positioning and branding for impact, and Strengthening our organisation. This holistic approach ensures that we achieve our strategic objectives across global supply chains and landscapes.